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Entertainment

K-1

Broadcasting Rights

  • Distribution of footage to broadcasting stations both within and outside of Japan
  • VOD service via the Internet

Sponsorships

  • Obtaining sponsors for individual events (advertisements)

Tickets

By being more aggressive in event promotions, we aim to increase ticket sales.

Licensed Goods

By accessing the high-yield, yet untapped, licensed goods market, we will utilize the K-1 franchise more effectively, developing products internally and providing related licenses to other companies.

Fan Clubs

By garnering paying members of fan clubs from around the world via computer or mobile platforms, and creating a client management system, we expect revenue from online services and licensed goods to increase in synergy.

Performance Licenses

Delegating K-1 Event Licenses in Major Global Sectors

  • Fighters with global fame competing
  • Deployment of the amateur training system
  • Affiliation with a casino

k1worldgp

Fighters from all around the world gather in this stage to become the KING OF KINGS.

Who will prove himself to be the strongest in the world?

The world before K-1 was one in chaos, with various organizations with their own rules throning different champions each.

And then, with a common rule, K-1 arrived to finally determine the strongest man.

The one-night tournament to witness the strongest fighter.
Only the fighter who can suppress this tournament, known to be "possessed by demons." can be called the King of Kings, with both true skills and luck.

The biggest stage in the world for fighters who aim for this apex, this is K-1 WORLD GP.

k1worldmax

Exquisite technique and speed. K-1 now wields a power called aesthetics.

This is the most competitive weight in the world. In 2002, a new global middleweight division was added to K-1, which only had a heavyweight division until then. Its name was K-1 WORLD MAX.

As opposed to WORLD GP, where incredible power and stamina is the dominating trait, WORLD MAX boasts amazing technique and speed.

Since its inception, MAX attracted many female fans and younger fans, with creative promotion methods from Nihon TV and charismatic stars like Masato.

A new division, -63kg, is newly added, enabling more fighters from all regions and disciplines to join the tournament. 2012 will be a year of new beginning, with a renewed international expansion in sight.

The stage with infinite possibilities, this is MAX.

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